Top 5 Fashion Games Performance in the UK for Q4 2021

During the fourth quarter of 2021, the top 5 fashion games on a unified platform in the United Kingdom exhibited notable trends in weekly downloads, revenue, and active users. Here’s a breakdown of their performance:

Project Makeover by Magic Tavern, Inc. saw consistent weekly revenue, peaking at approximately $202K in late October, and ending the quarter with $192K. Weekly downloads fluctuated, with a significant spike to about 58K in the last week of December. Active users increased from around 252K at the start of the quarter to 273K by the end.

Hair Challenge from Rollic Games experienced minimal weekly revenue, with the highest being $80 in mid-November. Downloads displayed an upward trend towards the end of the year, reaching approximately 44K in the last week of December. Active users saw a gradual decline from about 147K to 136K over the quarter.

Love Fantasy: Match & Stories by Appzoa Tech Co., Limited had a varied revenue stream, peaking at around $1.9K in late December. Downloads surged notably in December, peaking at approximately 75K. The active user base grew significantly from about 45K at the beginning of the quarter to 122K by mid-December, before settling at around 87K.

Get Lucky: Pool Party! from HOMA GAMES had no reported revenue. Weekly downloads decreased initially but showed a slight recovery towards the end of the quarter, reaching around 14K. Active users followed a similar pattern, dropping from about 89K to 23K by the end of December.

Fashion Battle - Dress up game by APPS TEKNOLOJI ANONIM SIRKETI also reported minimal revenue, with a peak of $37 in early October. Downloads increased towards the end of the quarter, peaking at approximately 33K in the last week of December. The active user base grew from about 86K at the start to 109K by the end of December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.